Target Audience

1) Who is the target audience for your music video?

I would say that our music video covers quite a large proportion of age groups. It is both professional and modern because it is quite arty and stylized therefore I feel it would appeal to the 18-25 age group and the fantasy/fairy-tale twist may attract younger audiences and even older people because everyone is aware of the story. The romance aspect may appeal to teenagers between the ages of 13-16 so I feel like we can confidently say that the majority of people would enjoy watching it.

2) How does your music video engage with this audience?

We have purposely used short, effective shots (camera angles) in order to engage and capture the attention of our audience. In the studios for example, there is a feel of professionalism which will really help to keep the audience interested. The introduction of context will then allow for them to become immersed further and the same with the introduction of red riding hood and the theme of love. The cross cutting will help with the continuity element and make sure the audience doesn't get bored, keeping them on edge and engaged.


3) How will your ancillary tasks help attract your target audience?

Our ancillary products both contain the main character on the front in order to lure our audience in and give them an idea of what the video might be about. Our ancillary products are simple yet effective and eye catching. The images work and we have made sure to use a simple, 3 colour scheme, keeping font to a minimum of 3 as well. We decided to make these decisions after looking at previous ancillary products which did work because of these things. The black and white also makes it look more professional and the theme of red is continued through our ancillary products as well.