What have you learned from your audience feedback?
After having received feedback from our rough cut, we started to understand a lot more about what our audience were expecting from us. We summarised the feedback into two separate categories: positive and negative. This helped us to decide what we would keep and what we would change for the final video. For example, the lip-syncing was well liked as well as the variety and pace of shots, so we therefore chose to keep these throughout our video. On the other hand, the criticism we received allowed us to see that the narrative was not developed enough, some of the shots didn't match with the tempo and it was a bit repetitive. Taking this audience feedback into account, we started working on our final music video.
Using this, we decided that we needed to make the narrative clearer to the viewer and to focus on the finer details (such as getting rid of any 'filler' shots), improving the delivery of the story. Taking this all into account, we learnt exactly what we needed to adjust, fix and change.
Therefore, after finishing the final music video, we once again received audience feedback on our product. Overall, the feedback was a lot more positive in comparison to the feedback from our rough cut and we were extremely pleased with the outcome. The narrative was extremely well received; the audience enjoyed the modern twist on Red Riding Hood, and thought that the story line was well portrayed and made easy to understand for the viewers. We discovered that interlinking shots between narrative and studio gave the video a more professional aspect and allowed for break between story and singer.
Similarly, we were complimented on the variety of shots we had used for our final music video. The use of a variety of different camera angles allowed different sides of each character be shown and let the narrative tell itself to the viewer, through our wide breadth of shots. Having a different perspective let the audience quite literally see the different points of view depicted within the narrative, a choice which the audience feedback agreed with.
In particular, the feedback we received depicted that the viewers were impressed with the editing overall. One thing they highlighted was the lip-syncing and how well timed it was. They believed that using lip-syncing with an actor who mimed it well and placed at the right time it made our music video look much more professional and improved its quality. In correlation to the timings, we learnt that they loved the timings of our shots and how it matched the tempo (for example, the quick flicker between the "Wolf" and "Red", or during the screaming scene). Not only did it create a more polished effect but let the narrative seep through too.
Additionally, we found that the majority of our audience feedback was positive about the colour effects we had used. The choice to change certain scenes within our music video (mainly the narrative) to black and white and only keep the colour red of Meghan's coat was well received. They found it an effective way to keep the focus upon her character and added an aspect of quality to the music video. Not only did it allow for the focus of the viewers to hone in on her character but it also meant that her character thus had significance (and important aspect we had been trying to portray during the whole process). It was extremely rewarding to hear that the decision to do this was approved by our audience. Moreover, the fading between the gray-scale/red scheme to the original colour scheme was written as a positive. We learnt that it helped to differentiate between narrative and 'story-telling' and further showed at the end that it added humanity to their characters and allowed an attachment to be made by the viewers.
The one negative feedback we received from our final video was that some viewers didn't agree with the face paint. This opinion is understandable as it was not professionally done, and could be considered as a way to cut corners for our music video. We see how the face paint could 'cheapen' our final product, however, we thought that it was crucial in order to portray the fairy tale that we were trying to get across and was a firm decision we had made at the very beginning of the process. We therefore learnt from this feedback that not everyone will agree with the artistic decisions made and that if we are to use a similar artistic choice in the future, we will consider ways in order to create the highest quality, professional product.
In conclusion, we used the audience feedback from our rough cut to improve our final product. We learnt from the feedback we received in regards to our final product that the majority of viewers were impressed with our music video. They found the narrative to be an interesting twist of the original fairy tale (which was well portrayed through the use of editing techniques and the small prologue at the beginning) and that a variety of shots helped to represent this. Furthermore, they believed that the lip-syncing was extremely well timed and it added to the quality of our video (especially the shots filmed in Butterfly Studios). In addition, from the one piece of negative feedback we received, we learnt that perhaps choosing a more professional route for the face paint might have allowed us to achieve the highest quality product possible - something we will take into account for next time.
Overall, the feedback was largely positive and we are extremely happy with the end result, having learnt that taking into account the views of your audience can largely affect the outcome of your final product.
After having received feedback from our rough cut, we started to understand a lot more about what our audience were expecting from us. We summarised the feedback into two separate categories: positive and negative. This helped us to decide what we would keep and what we would change for the final video. For example, the lip-syncing was well liked as well as the variety and pace of shots, so we therefore chose to keep these throughout our video. On the other hand, the criticism we received allowed us to see that the narrative was not developed enough, some of the shots didn't match with the tempo and it was a bit repetitive. Taking this audience feedback into account, we started working on our final music video.
Using this, we decided that we needed to make the narrative clearer to the viewer and to focus on the finer details (such as getting rid of any 'filler' shots), improving the delivery of the story. Taking this all into account, we learnt exactly what we needed to adjust, fix and change.
Therefore, after finishing the final music video, we once again received audience feedback on our product. Overall, the feedback was a lot more positive in comparison to the feedback from our rough cut and we were extremely pleased with the outcome. The narrative was extremely well received; the audience enjoyed the modern twist on Red Riding Hood, and thought that the story line was well portrayed and made easy to understand for the viewers. We discovered that interlinking shots between narrative and studio gave the video a more professional aspect and allowed for break between story and singer.
Similarly, we were complimented on the variety of shots we had used for our final music video. The use of a variety of different camera angles allowed different sides of each character be shown and let the narrative tell itself to the viewer, through our wide breadth of shots. Having a different perspective let the audience quite literally see the different points of view depicted within the narrative, a choice which the audience feedback agreed with.
In particular, the feedback we received depicted that the viewers were impressed with the editing overall. One thing they highlighted was the lip-syncing and how well timed it was. They believed that using lip-syncing with an actor who mimed it well and placed at the right time it made our music video look much more professional and improved its quality. In correlation to the timings, we learnt that they loved the timings of our shots and how it matched the tempo (for example, the quick flicker between the "Wolf" and "Red", or during the screaming scene). Not only did it create a more polished effect but let the narrative seep through too.
Additionally, we found that the majority of our audience feedback was positive about the colour effects we had used. The choice to change certain scenes within our music video (mainly the narrative) to black and white and only keep the colour red of Meghan's coat was well received. They found it an effective way to keep the focus upon her character and added an aspect of quality to the music video. Not only did it allow for the focus of the viewers to hone in on her character but it also meant that her character thus had significance (and important aspect we had been trying to portray during the whole process). It was extremely rewarding to hear that the decision to do this was approved by our audience. Moreover, the fading between the gray-scale/red scheme to the original colour scheme was written as a positive. We learnt that it helped to differentiate between narrative and 'story-telling' and further showed at the end that it added humanity to their characters and allowed an attachment to be made by the viewers.
The one negative feedback we received from our final video was that some viewers didn't agree with the face paint. This opinion is understandable as it was not professionally done, and could be considered as a way to cut corners for our music video. We see how the face paint could 'cheapen' our final product, however, we thought that it was crucial in order to portray the fairy tale that we were trying to get across and was a firm decision we had made at the very beginning of the process. We therefore learnt from this feedback that not everyone will agree with the artistic decisions made and that if we are to use a similar artistic choice in the future, we will consider ways in order to create the highest quality, professional product.
In conclusion, we used the audience feedback from our rough cut to improve our final product. We learnt from the feedback we received in regards to our final product that the majority of viewers were impressed with our music video. They found the narrative to be an interesting twist of the original fairy tale (which was well portrayed through the use of editing techniques and the small prologue at the beginning) and that a variety of shots helped to represent this. Furthermore, they believed that the lip-syncing was extremely well timed and it added to the quality of our video (especially the shots filmed in Butterfly Studios). In addition, from the one piece of negative feedback we received, we learnt that perhaps choosing a more professional route for the face paint might have allowed us to achieve the highest quality product possible - something we will take into account for next time.
Overall, the feedback was largely positive and we are extremely happy with the end result, having learnt that taking into account the views of your audience can largely affect the outcome of your final product.
